The Internet continues to evolve with new uses for video communication popping up all the time. Here are some good examples of how video is being used to great effect by businesses and organisations in their own way.
Kickstarter Videos. If you haven't heard of Kickstarter before, it's a website where people can showcase with a short video something new that they would like to get funding to make happen, if viewers like the project then they can pledge funds towards it. This "cluster funding" approach has successfully launched numerous startups and given some great ideas life that would otherwise never have gotten beyond the workshop bench. Check out the Kickstarter Website for more info.
Daily or Weekly Update Videos. Interest.co.nz's "90seconds at 9" is a great example of a business making use of online video to provide regular, fresh, informative content for it's visitors. Interest.co.nz not only provides financial news for the day but also uses video for expert interviews and discussions.
TedTalk Videos. TedTalks are a great example of how video can be used to scale something up dramatically. The "Ideas worth Spreading" TedTalks reach only a few hundred people in the lecture theater on the day. The videos of the talks however reach numbers into the hundreds of thousands right across the globe.
If you have a project where online video could work as an integral part of what you provide, please feel free to contact VideoKraft anytime to discuss how we can help.