The Video Production Process

Video Scripting


No one knows your business or organisation better than you so it’s important that we work closely together here to ensure the right message gets delivered in the final video production.

Some important things to consider in the planning stage are who the audience for the video will be, the message or content you want to deliver, how long the video should be, the budget, as well as the resources, people and locations within your business or organisation that you already have available.

Some video projects will require almost no script at all, others may require every shot and every word to be worked out well before the camera rolls. You may have a script already written, or you may want to talk through some possibilities first and then develop the script together, or have it written for you.

VideoKraft takes a very flexible approach here, working with you in the scripting stage as little or as much as required for your video project.

The Video Shoot

The Video Shoot

All video shoots are carried out using professional quality equipment ensuring a crisp HD video image and quality sound reproduction.

The script and shooting schedule will all have been worked out in collaboration with you during the planning stages and will be used to guide us through acquiring the raw footage. As we work through the schedule you will be able to make any necessary changes to ensure your video stays on message.

Sometimes acquiring a video image of something just may not be practical, in this case it is often a good option to incorporate pre-existing still images of that particular aspect into the production.

If required a professional voiceover can also be arranged. The appropriate voice talent for your video can be selected from online voice samples and the voiceover recorded in a professional sound studio.



This is where your video will come together. During this stage of the Video Production Process editing, sound mixing, colour grading and the addition of any graphics will all be completed keeping the script, your brand and the message you want to deliver in mind.

Any logos, still images or graphics that you would like used can be creatively incorporated into the video to enhance the production.

Production music, if required will be sourced and checked with you first before the music licensing is purchased and the music added to the sound mix.

You will also be able to specify the formats, resolution and compression rates that you would like the video delivered in. Don’t worry… all you need to know is how you want your video to be delivered to the viewer and we’ll provide the best format for you.

Review & Delivery

Review & Delivery

When a video is ready for viewing it will be uploaded to a secure website. You will then be able to review the video at your leisure and request any changes.

Once the changes have been made and everyone is happy, the final production will be delivered to you in the video formats you require, this often means including one optimised for internet upload as well as a full high quality HD version. Possible formats include DVD, AVI, H.264, Flash Video, Quicktime Video etc.

If you would like to have your video uploaded to YouTube, Vimeo, Wistia or another video hosting site but are not sure how, just let us know and we will help you to get your video online.

The raw video footage can also be provided to you for future use on an appropriate sized storage device (either a hard drive or high capacity memory card).